AI in Business

Lead Gen

The 7 Essential Questions that Must Be Asked Before Using Artificial Intelligence

Do you wonder about what AI will mean for your business, and whether you should be using it?   Before you spend anything on AI, we believe you should ask these 7 questions: What is a problem worth solving? Do I have data that I can access? What are the biggest benefits of AI (for my […]

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How small business can improve marketing results with Artificial Intelligence

Insights Up Front Many businesses are frustrated with the lack of ROI, and the time required, for marketing. We recommend a two-step process. Step 1: Follow the StoryBrand approach to get clarity on your message. Step 2: Use AI to automate marketing tasks.  AI can automate the research into good topics to write about, and then

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How to Use Artificial Intelligence to Boost Your Small Business Marketing

Artificial intelligence is becoming more and more popular in marketing and small business, and it’s only going to become more prevalent as time goes on. Below are some of the ways that artificial intelligence can help with your marketing efforts. Artificial intelligence is more than a buzz phrase it is a reality. For example, chatbots

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AI and Human Resources: How do we go about implementing and integrating AI into our workplaces?

We can start by accepting that change is coming. According to the World Economic Forum, Future of Jobs Report 2020 the adoption of big data remains a high priorities for business leaders, and there is significant interest in non-humanoid robots and artificial intelligence. Automation, including AI, is going to be doing more work. It was

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