Optimizely offers a completely new way to personalize that blends machine learning and human expertise to deliver the most relevant experience. 

  • You can test anywhere on your website in addition to your targeted campaigns.
  • Build a better segment by combining automated machine learning targeting with your own 1st or 3rd party data to extend your reach.
  • Skip the heavy lifting with Adaptive Audiences. It uses natural language processing (NLP) to dynamically target visitors based on their interests, giving you an easier way to deliver relevant offers and experiences.

How Optimizely Works

Create a seamless digital journey for your customers with an open, extensible platform that provides one consistent foundation behind every touchpoint. With less effort and more control, you can continuously personalize interactions with your brand so that every experience is better than the last.

  1. With Optimizely Personalization you get access to world-class experimentation capabilities.
  2. Optimizely Personalization works with the data sources you’re already using today.
  3. Targeting your most valuable audiences often requires weeks or months of assembling, integrating, and maintaining data, or managing complex rules.

How to get most out of Optimizely with AI Guides

Get an unbiased assessment of your needs, and shortlist the best options.  Make sure you only buy what you need, and that it will work in your environment.

Discuss how multiple tools can fit together, so that you can drive efficiencies in your practice, and find new sources of value for clients as the rate of technological change accelerates.

Save valuable billable hours trying to master AI and develop your sourcing strategy. Focus on your business instead.

Initial Assessment

First, we find out whether your business has the potential for a successful AI project that supports your goals. (If it doesn’t, we’ll tell you!)

Discovery Report

We conduct exhaustive interviews and analysis in order to define the objectives you need to meet to succeed.

Solutions Report

Finally, you get a detailed roadmap for reaching those objectives, and we point you to the right vendors for your project.

Avoid falling behind in the race to deploy AI.

Instead, you can mitigate the risks of your investment and tap into the power and potential of artificial intelligence to transform your business into a leading force in your industry.

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