For Canadian Public Service Leaders & Teams

Make your message stick – and spark change

Your specialists excel at their work—but when it comes to explaining it to others, expertise becomes a barrier.

Our AI-enhanced storytelling workshops help technical specialists and their leaders create briefings that senior leaders understand immediately and act on confidently.

AI Pro+

Senior Officials Keep Asking for the "So What?"

Your technical expertise is valuable, but translating it into actionable briefings?

That’s where most teams struggle.

The Revision Cycle

Leaders spend countless hours revising briefing notes because technical specialists bury the strategic implications in dense details.

Lost in the Details

Senior managers receive thorough briefings but struggle to identify key takeaways and next actions that decision-makers need.

Missed Opportunities

You joined the public service to drive meaningful change, but your best ideas aren’t getting the traction they deserve when strategic value gets lost in the details.

Stories that deliver the 'So What' Every Time

Our brains are wired to think in stories—it’s literally how we make sense of the world.

The most effective presenters understand this fundamental truth and harness the power of narrative to transform complex, overwhelming topics into something simple, relatable, and impossible to ignore.

🤖 AI as your Storytelling Coach

Learn how Artificial Intelligence can serve as your ongoing storytelling coach—helping refine narratives, identify unclear elements, simplify complex language, and strengthen emotional impact long after the workshop ends.

Workshop Focus Areas:

The Science of Storytelling for Public Service

✓ Story Strategy for Different Audiences

✓ The “So What” Framework for Briefings

✓ AI Tools for Narrative Development

✓ Building Executive Presence Through Stories

✓ Team Alignment Through Clear Communication

Results That Transform Your Team's Impact

When technical specialists and leaders align on clear communication,

the entire organization benefits.

🎯

Leaders Grasp Your Team's Ideas Fast

Senior leaders immediately grasp the strategic implications and know exactly what decisions they need to make.

⏱️

Less Time Spent on Revisions

You will spend less time rewriting briefings when your team learns to draft materials aligned with senior expectations.

📢

Enhanced Executive Presence

You will become more trusted and compelling presenters, especially valuable for those promoted from technical roles to management..

🤝

Foster Stronger Team Dynamics

Developing stories together builds team alignment and connection—especially valuable for remote teams looking to strengthen working relationships.

Trusted Across Canadian Federal Departments

Delivered Workshops at Transport Canada, Health Canada, NRCAN, Global Affairs, and  ESDC

Workshop Options Tailored to Your Team's Needs

 Choose from our specialized workshops for different roles and challenges.
🏛️ Storytelling for Public Servants

Overcome the “curse of knowledge”—where experts struggle to communicate what seems obvious to them but confuses others.

Learn how stories transform complex ideas into clear, relatable narratives that drive decisions.

🖋️ Storytelling for Deck Writers

Navigate the “ghostwriter’s dilemma”—creating compelling briefings for executives you rarely meet.

Transform from distant deck creator to trusted message architect.

📊 Data and Storytelling

Confront the “data paradox”—where more information leads to less understanding, and analysis paralysis replaces clear direction.

Don’t just show data, tell a story with it. Make graphs that make sense to your audience, and drive action.

🩺 Deck Doctor

Your brilliant ideas flatlined in PowerPoint? We will diagnose what’s killing your presentations and prescribe a cure.

Perfect for teams struggling with presentation effectiveness.

⛰️ Leading Change (Beta)

Leadership presence eluding you? Don’t just attend meetings—own them.

Join peers facing similar challenges and discover practical techniques to amplify your influence.

🔧 Custom Workshop Design

None of these workshops quite fit your team’s unique situation? Let’s build something that does.

Work directly with us to design a tailored experience around your specific challenges, industry context, and communication goals.

Delivery Options: In-person or virtual • Individual and team sessions • Customizable for your team’s specific needs

Led by John Stroud, former EX-04

John brings over 20 years of public sector expertise as a former Vice President of CATSA, where he led Strategy, Communication, HR, and served as Corporate Secretary. His firsthand experience both preparing and receiving briefings gives participants real insights into effective government communication. After leaving government, John became a storytelling coach for engineering teams at a Fortune 500 company, helping technical specialists communicate complex ideas to non-technical audiences. He currently serves as an instructor at the Institute on Governance’s Digital Executive Leadership Program. What sets John apart is his practical, no-nonsense approach that skips generic advice and focuses on making ideas stick in the unique context of government environments.
John Stroud

Ready to Transform Your Team's Briefing Skills?

Join the Canadian federal departments already benefiting from clearer, more impactful communication. Stop the revision cycle. Start getting the “so what” right the first time.

✓ Dual Purpose: Skills development AND team building

✓ Delivered by former public sector VP with 20+ years of experience

✓ Includes ongoing AI coaching techniques

Still have questions? Lets talk

Book a Free Consultation

Or

Send us a message

Name
Scroll to Top